Here's a quick rundown of some of the most important changes, along with three quick tips that will help you to improve your performance within the LinkedIn ecosystem.
1. Update Your Company Page
Your cover image can be tailored to the page being viewed, allowing for images highlighting what you do to be on your products and services page and some happy smiling faces on your careers page. Also, advertising careers has been given greater prominence, something that LinkedIn is inherently aligned to promoting due to premium price that they charge for job listings within the site.
We have tried LinkedIn Job Listings and currently it is forming part of our recruitment strategy. Lastly, the Insights page reveals what changes are going on within an organisation. These changes appeal both to current employees eg employees with new titles and also to external people as you can see recent departures from the company.
So far, the new company pages offer an improved look and feel and better opportunity to position a company within the leading business social network.
2. Position yourself through Endorsements
LinkedIn have made it easy to share your own areas of expertise and to see where others see your skills being. So its worth working out, what skills do you want to be know for? Does your network currently recognise you for these skills?
Whilst these endorsements are relatively new, there is a good opportunity to position yourself as an expert if you can quickly grow the number of people that endorse you for certain skills. Also, why not be an endorser in the first instance and see the impact that might have on your number of endorsements.
So what could you do to grow your number of endorsements? How would you like to see the number of endorsements you have change overtime?
3. Share great content to fuel your network
As such, there is an opportunity to get in front of your network through sharing and creating great content. With an increased focus on visual content, make sure you use a great picture to drive people to click through into your content.
If you are going to start looking to LinkedIn to be a traffic driver for your website, then the key is be creating great content that is easy for others the share on LinkedIn, reaching the 2nd and 3rd audiences beyond your immediate audience.
Originally posted on November 20, 2012 by Andy Jamieson for www.switchedonmedia.com.au