This will achieve a number of things. Firstly, it won’t eat into your ‘productive’ time. If managing social media in your business isn’t your primary role then having other staff members see you Tweet and like Facebook posts whilst they’re in meetings can create friction in the team. If you’ve checked off your social-to-do-list before 8.30am or 9am then you’ve started the day well!
Seeing trends, posts, articles, news stories and hot social gossip before many others even log in to their social accounts in the morning means you’re ahead of the curve already. Sharing these before 9am means that your articles and posts are showing top of their feeds and are more likely to encourage engagement.
2. Repost, retweet, like and share!
We’re all human and we all love a pat on the back. Sharing relevant posts, favouriting Tweets, retweeting and commenting on content is your way of doing this. Social media rewards those who engage so don’t lurke and stalk users. Get your hands dirty, engage with people and companies and start building your online brand by simply clicking that like, share or retweet button.
Tip: Always post your Facebook update with a photo. It stands out far more than just text alone and statistic prove that posts with images have far higher levels of engagement.
3. Share what’s important, relevant and will demonstrate your point
I’m going to contradict my last point to a degree here, but it’s important to be selective as to who’s content you share and what content you share.
We all hate serial sharers and retweeters clogging up our feeds. Doing this will alienate your followers and dilute any meaningful message you may want to deliver. Check the news for the day, follow tech blogs, business blogs and post what’s relevant to your target audience, your ultimate goal (generating leads?) and the day’s news.
4. Engage people that will give you a return on your invested time
We all follow Mylie Cyrus and Kermit the Frog (…you do, right?) but as entertaining as they are they don’t necessarily post content that’s appealing to your followers.
Forwarding a tweeted article about something you were talking to one of your customers about last week is meaningful, thoughtful and demonstrates you not only understand their needs but want to help.
Also consider the type of brand personality you have (or want to have). Associating yourself with accounts and personalities who reflect the personality you want your brand to have says a lot about who you are.
5. Get into a routine
Nailing your social media routine means 2 things. Firstly, your followers will learn to rely on you for an accountable source of relevant news. Secondly, if and when potential customers check your social media accounts (and they do, and will…) they’ll be greeted by relevant posts, regular updates and clear signs of someone who cares about their field of expertise.